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Google Announced New Helpful Content Update

google helpful content update

Google announced a new update to its search algorithm that will prioritize helpful content in order to surface a greater diversity of results.

The update, called the “Helpful Content Update,” is designed to improve the quality of search results by highlighting content that is useful and relevant to users’ queries. Content that is not as helpful or relevant will be down ranked.

The update will be rolled out gradually, and Google says it will continue to make improvements over time. The goal is to provide users with the most helpful and relevant results for their queries, regardless of the source.

Content from a wide range of sources will be considered under the new update, including articles, videos, how-to guides, and more. Google says that content from “trusted” sources will be given preference, but all content will be evaluated based on its usefulness and relevance.

This is a major change to Google’s search algorithm, and it could have a significant impact on the visibility of different types of content in search results. Content creators and publishers need to ensure that their content is useful and relevant to users if they want it to be rank high on Google under the new update.

The Helpful Content Update is part of Google’s ongoing efforts to improve the quality of its search results. The company has made several changes to its algorithm in recent years, including the “Panda” update that down ranked low-quality content, and the “Hummingbird” update that placed greater emphasis on user intent.

tablet search engine system screen

The new update shows that Google is continuing to place a high importance on helpful and relevant content in its search results.

What to do to Improve your content strategy?

  1. Does your content cover the topic in-depth?
  2. Is your content well researched and accurate?
  3. Is your content up-to-date?
  4. Does your content provide a unique perspective?
  5. Is your content engaging and easy to read?
  6. Are there any spelling or grammar errors?
  7. Is your content properly formatted and easy to navigate?
  8. Have you included relevant keywords and phrases?
  9. Have you used alt tags for images and other media?
  10. Have you provided links to external sources?

content is king

What exactly is “helpful” content update?

It’s the content that provides users with what they’re looking for, in a way that’s easy to understand and digest. It’s the kind of content that you would want to share with a friend or family member. In short, it’s content that is truly useful.

If you’re not sure whether your content is up to par, there are a few things you can do to check. First, take a look at your Google Analytics data. Are people spending a lot of time on your site? Do they bounce back to the search results quickly? If so, that could be a sign that your content isn’t as helpful as it could be.

searching queries

You can also ask yourself whether your content answers the user’s question fully. Does it provide all the information they need? Is it easy to read and understand? If not, that’s another sign that it could be improved.

Finally, take a look at your competitors’ content. Is theirs better than yours? If so, that’s a good indication that you need to up your game.

The Helpful Content Update is a great opportunity to improve the quality of your website’s content. So if you’ve been wanting to make some changes, now is the time.

When will google new content update roll out?

The Helpful Content Update will roll out soon, and it’s going to help Google better understand the quality of content on websites. This update is designed to promote content that is helpful and informative, while de-emphasizing low-quality content. So if you have great content on your website, make sure it’s up to date and relevant – this update will help ensure that your content is seen as more valuable by Google. On the other hand, if you have a lot of low-quality or outdated content, it’s time to start thinking about ways to improve it. The Helpful Content Update will be a great way to get started.




As the SEO Team Lead at MakTal Technologies, Dony brings a wealth of experience and expertise to the table.