Schema markup, often referred to as structured data, is a powerful tool that helps search engines better understand the content of your website. By implementing schema, you can enhance your search engine visibility, improve click-through rates and offer users richer information in search results. In this article, we analyze the nine most common types of schema markup and how they can benefit your website.
1. Article Schema
Article schema is used for news articles, blog posts and other forms of written content. It helps search engines display additional details about the article, such as the headline, publication date, author and featured image. Articles marked with this schema often appear in Google’s Top Stories carousel, making them more visible.
Example:
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How Local SEO Drives Quality Traffic to Your Website",
"author": "Renjitha Rajan",
"datePublished": "2025-01-15",
"image": "https://maktalseo.com/wp-content/uploads/2025/01/local-seo-for-website-traffic.webp"
}
2. Local Business Schema
This schema is important for businesses with a physical location. It provides search engines with essential information such as the business name, address, phone number, operating hours and customer reviews, helping your business appear in local search results and Google Maps.
Benefits:
- Improves local SEO rankings.
- Enhances visibility in “near me” searches.
Example:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "MakTal Technologies Pvt. Ltd",
"image": "https://maktalseo.com/",
"@id": "",
"url": "https://maktalseo.com/",
"telephone": "77361 01555",
"address": {
"@type": "PostalAddress",
"streetAddress": "2nd Floor, Mexa Building, Ollukkara",
"addressLocality": "Thrissur",
"postalCode": "680651",
"addressCountry": "IN"
}
}
</script>
3. Product Schema
Product schema is designed for e-commerce websites to provide detailed information about products. This includes the product name, description, price, availability and user reviews. In search results, adding this schema can make your products eligible for rich snippets, such as star ratings and price details.
Example:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "AI Tool",
"image": "",
"description": "SEO Analyser",
"brand": {
"@type": "Brand",
"name": "Maktal Technologies"
}
}
</script>
4. Recipe Schema
Recipe schema is invaluable for food bloggers and recipe websites. It helps search engines display cooking time, ingredients, and nutritional details. Recipes marked with this schema often appear as rich cards or in the “recipe carousel” on search engine results pages (SERPs).
Example:
{
"@context": "https://schema.org",
"@type": "Recipe",
"name": "Chocolate Chip Cookies",
"recipeIngredient": [
"2 cups flour",
"1 cup sugar",
"1 cup chocolate chips"
],
"cookTime": "PT20M",
"nutrition": {
"@type": "NutritionInformation",
"calories": "200 cal"
}
}
5. FAQ Schema
FAQ schema marks up pages containing frequently asked questions and their answers. When implemented, it enables your content to appear as an expandable list of questions and answers directly in the search results.
Benefits:
- Improves SERP visibility.
- Increases the chances of being featured in Google’s PeopleFrequently Asked section.
Example:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is a Web Development?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Web development is the process of creating and maintaining websites and web applications that run on the internet."
}
},{
"@type": "Question",
"name": "Why web development is important?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Web development enables businesses to establish a professional online presence, reach a global audience and provide user-friendly platforms for engagement and growth."
}
}]
}
</script>
6. Event Schema
Event schema is perfect for websites promoting events like concerts, conferences or workshops. It provides details about the event, such as the name, date, location and ticket information, making it easier for users to discover and attend your events.
Example:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Lulu Convention Center",
"description": "Tech Conference 2025",
"startDate": "2025-01-01"
}
</script>
7. Review Schema
Review schema showcases reviews and ratings of products, services, or businesses. It’s especially helpful for improving trust and click-through rates. These snippets often display star ratings in the SERPs.
Example:
{
"@context": "https://schema.org",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Smartphone X"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "4.5",
"bestRating": "5"
},
"author": "Akhil Anand"
}
8. Video Schema
Video schema is used to enhance the visibility of video content in search results. It provides metadata such as the video title, description, thumbnail URL and upload date. This type of schema helps your videos appear in video carousels and improves video SEO.
Example:
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How to Bake a Cake",
"description": "A step-by-step guide to baking a delicious cake.",
"thumbnailUrl": "https://example.com/video-thumbnail.jpg",
"uploadDate": "2025-01-01"
}
9. Breadcrumb Schema
Breadcrumb schema improves navigation by showing users the structure of your website in the search results. It helps search engines display a clear path of where the page fits within the site hierarchy.
Example:
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://example.com/blog"
},
{
"@type": "ListItem",
"position": 3,
"name": "9 Most Common Types of Schema Markup",
"item": "https://example.com/blog/schema-markup"
}
]
}
Other Schema Markups
Different types of schema markups are customized for specific websites. For example, the Site Navigation schema markup gives users and search engines a clear site layout, which may have an impact on organic site links, while the Schema Software Application markup permits app-rich snippets. Certain schema markups also improve the functionality of other schemas, like the Rating schema, which uses a numerical scale to rate companies. E-commerce platforms and local company websites are only two examples of the many business types to which this schema can be applied. Here are a few of them:
- WebPage Schema Entity
- URL Schema Entity
- Organization Schema Entity
- Person Schema Entity
- Periodical Schema Entity
- Action Schema Entity
- Series Schema Entity
- Currency Schema Entity
Remember to use the Google Structured Data Testing Tool to check your existing or new schema markup before you implement it. If you don’t follow Google’s guidelines, you will be considered a spam structure Markup, which will affect your website in search results.
Schema markup is an important component of any SEO strategy, offering numerous benefits from improved visibility to enhanced user experience. Implementing the right schema types for your website helps you stay on top and ensure that your content is both user-friendly and search-engine optimized. Using schema markup today to maximize your online presence!
